About the CEO

Meet the CEO

Saida Mumuni Montia

Saida Mumuni Montia is a passionate, resilient and fun loving woman. In 2012, her love for make-up was cemented when she took up a part- time role as a beauty consultant at Benefit Cosmetics UK, while pursuing her Masters Degree in Business Management and Organizational Innovation.

What was meant to be a temporary role, suddenly developed into a deep passion, which won her several awards. Saida has worked with hundreds of brides, celebrants and celebrities and has also trained hundreds of of students through her highly sought after Master Classes.

Saida believes in continuously upgrading her skills and does so regularly. She’s taken beauty, makeup and microblading classes from various parts of the world including:

“It’s a passion that now earns me money. It never feels like a job when I’m in my zone”, says Saida.

“My favorite makeup item is mascara! It makes such a difference!”

Saida would love to share her gift with the world! Experience IB , by booking any of their services or shopping their beauty products!
Image bloom by Saida – Your best face forward.

Saida is a wife and mother to 2 adorable children. She loves to travel and loves spending time with her family .

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